From the category archives:

Colour Psychology

The Flourish logo is… done!

January 11, 2010

Well it’s been a long time coming. A lot of heartache, blood, sweat, tears and frustration. But here it is. The Flourish logo.
Fonts
The font communicates warmth and approachability and we love it. It’s called Perec by PampaType and is so new that they’re still developing the complementary fonts so watch this space as we add [...]

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Which Flourish logo option do you prefer?

January 7, 2010

Snow or no snow, in the Flourish offices we’ve been beavering away for the past few months developing the Flourish brand. And as I’ve blogged about before, being Creative Director, client and designer has been more than a little challenging for all of us. And so after much debate and U-turning and heartache, we present [...]

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In the studio this week… Postcard design for Horsley Business Network

December 8, 2009

I've been meaning to set up a networking group in my local village for some time now, and together with some chums we've finally pulled it off! Our first meeting is in January. Along with a website (in progress) we've created some flyers that we can ask the Churches to distribute and put in with [...]

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Flourish Logo: the saga continues

November 27, 2009

A few days ago we changed the colours of the flourish logo to deeper, Autumnal colours. And now I'm happy with the colours, I'm now concerned that the font is weak. And much as I absolutely love the font, I'm not sure it has enough strength and impact for a logo.
Luckily Caroline shares my passion [...]

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The flourish identity… a bit of a U-turn on the colour

November 24, 2009

As you know, the colours for our new flourish identity haven't been sitting well with us for a couple of weeks now. We've selected colours from the Spring palette: light and clear which whilst I like them, when we translate them to the logo I'm finding them a little garish and lacking in substance.
Whilst I buy into [...]

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The flourish identity… it’s coming together

November 18, 2009

I've been posting sneak previews of our logo on twitter but I thought I'd give you a bit of an insight into where we're headed with the flourish identity.
 The logo is really taking shape. We love the feminine, creative and spontaneous feel of the typeface (which fits well with our Spring personality), just a few [...]

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Branding your own business: it’s not about what you like, it’s about what’s right for the business (note to self!)

November 17, 2009

The Flourish logo is taking shape (more on that later…) and having got over the creative block of designing for ourselves we're really throwing ourselves into creating something that a) we love and are proud of and b) (and most importantly) that says the right things about our business and will appeal to our clients.
We're [...]

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In the studio this week… A new corporate identity for UGO UNI

October 8, 2009

I did promise you that we'd been creating a lot of new brands over the last couple of weeks, and today I'd like to show off UGO UNI's new branding. Sue Chamberlain set up the company six months ago to take advantage of her expertise at helping students select and get into the Universities of [...]

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What’s in a colour? Properties of the colour green

September 29, 2009

Green is that stable, balanced colleague you love to have in the office. They have a great work-life balance and they have a lovely balance between their mind, body and emotions. Spending just a little time with them you feel rested, restored, relaxed and reassured. Green is a primal colour – we're instinctively drawn to [...]

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The properties of colour: Red

September 29, 2009

Red is a very physical kind of guy. He's the kind of colour you'd see at the gym, motivating you to do more. He's all about stamina, strength and survival. He's known for his courage and is full of get up and go. He's the first to get to the top of the mountain and [...]

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