by Fiona Humberstone on August 6, 2010 · 4 comments
Big Brother winner and media darling Nadia Almada breezed into our studio several months ago, all high fashion and larger than life. She was setting up a fashion accessories business and needed someone to create her a logo and website: were we interested? Well we didn’t need asking twice! And so we started to put things into place to create a brand identity for Nadia’s new business: Ya Mutto.
I’ve not been allowed to tell you about this for the last couple of months so I’m so pleased that I can finally spill the beans!
Ya Mutto is a fashion accessories business for fabulous people. Nadia will start with a jewellery line but plans to expand the business into belts, fragrance and other complimentary accessories. In between Big Brother’s Little Brother appearances (amongst others) Nadia is busy behind the scenes getting her collection ready to launch in the Autumn. Something tells me she’s going to be a little busy over the next six weeks so the plan is to put together a website that gives a little information on Nadia and Ya Mutto, and we’ll launch the full site in the Autumn/ Winter as soon as we’ve shot the collection.
Anyway… back to the logos. Nadia’s brief was that we create a logo with strength, style and fabulousness. As you’d expect of someone that made their name in reality TV, this is going to be a fashion accessories range for the people: so we’re not talking designer prices, more mid range prices with striking designs. The Ya Mutto customer is, in Nadia’s words, a strong woman who is fabulous.
Concept One
Very strong and not too feminine (as the brand will appeal to both) this logo would look fabulous on a belt clasp as well as all the usual stationery, websites etc.
Concept Two
Nadia loved the double t’s of this concept and the strong, fresh funky look.
Concept Three
A more classic take on strong, stylish and upmarket.
The finished logo
Nadia went for Option Two with a few tweaks. She just adored the distinctiveness of Option Two and judging by the twitter feedback, it was a good choice…
I can honestly say that Nadia has been an absolute joy to work with. Supportive, friendly, postive and encouraging. She has had Ian, Caroline and I in stitches throughout the process and is just as lovely off camera as she is on. I know that Ya Mutto is going to be a huge success for Nadia and I can’t wait to show you the website – give us a week or so and I’ll give you a sneak peek.
in Branding, Case Studies, In The Studio This Week, Logo Design
Denise Allen has been a regular visitor to the flourishing blog ever since I met her at Grow Your Business in April of 2009 and we were delighted when a couple of weeks ago she asked us to create a new identity for her baking business. Denise currently trades her business as Cupcake and Cookie Central and has been working through the night to bake enough cakes to sell at Surrey and Hampshire Farmers Markets.
Having recently moved to Hampshire Denise is getting serious about taking her baking business to higher levels and is keen to stop the exhausting cycle of weekend farmers markets and build up the commissions.
Denise recognised that in order to stand out from the competition and attract the right sorts of clients she needed a professional and engaging logo. Her brief was to create something that was fun, professional and most of all, communicated the love and attention she puts into each and every one of her cakes.And so without further ado, I present to you Concept One.
Concept One
Personally I love the font, the colours, the spots (yes, probably too much detail when small, but it would work well without the dots too…) and the cute piping bag.
And here it is in context.
Concept Two
This one feels a bit more corporate and we’ve played on the idea of a doily framing the cupcake. It’s a much more slick take on what Denise has at the moment and the cupcake image and doily could be used elsewhere on their own.
Concept Three
This one takes a bit of a different turn. Denise was unsure about whether the company name should be Cupcake and Bake or Cup, Cake and Bake. Both have very different connotations and we promised her we’d try out one option with the comma. In our initial brainstorming we’d sketched out a few ideas with tea cups, but they didn’t make the grade. Instead a delicious font which just exudes the emotion that Denise puts into her cakes and a heart icon to reinforce the idea of love.
This logo would work just as well across two words: Cupcake and Bake as it does across the three, so don’t let that skew your judgement! And finally option 3 in context.
So now over to you. Denise has a clear favourite but we’d love to know what you think. Which one “speaks” to you the most? We’re aiming to move more upmarket than where Denise’s business currently is so it’s all about looking fun, professional and like the cakes have been made with care.
Tagged as:
brand identity,
cupcakes,
logo design guildford
tagged as brand identity, cupcakes, logo design guildford in Branding, Case Studies, Graphic Design, In The Studio This Week, Logo Design
