May 25, 2010
Running a business is tough isn’t it? Marketing, budgeting, planning, sales, people management, troubleshooting and then those “challenges” that seem to crop up that throw us off track – for a matter of hours, days, weeks, whatever! It’s sometimes easy to lose track of why you went into business in the first place. We’ve certainly [...]
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May 24, 2010
There’s an important, and often overlooked, correlation between the strength of your brand strategy and the effectiveness of your marketing activity. In other words, people who have defined their niche in the market and communicate that consistently, find it much more cost effective to market their businesses than those that don’t.
Have you defined your niche [...]
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