Does the thought of running a workshop or seminar fill you with horror?
Workshops and seminars are one of the most influential marketing tools you have up your sleeve and invaluable if you’re serious about building a business based on long term relationships with your customers. When planned and executed carefully you’ll find that you position yourself as an expert, build strong relationships with current and potential clients and generate solid sales leads. In fact, many of the same benefits as blogging – but workshops are real, in-the-flesh marketing tools that will make you a profit out of the event and win you business.
Why you need to run seminars and workshops for your customers
• It’ll help you generate strong relationships with your current and prospective customers
• You’ll be giving something back and helping your customers
• You’ll be able to show them just what’s involved in what you do (and how good you are!)
• You’ll be able to attract a new segment of the market
But despite these benefits, many business owners find anything and everything to do rather than run a workshop or seminar! Maybe it’s the fear factor: not knowing where to start (I’ll show you), not knowing whether you’re “good enough” (you are), not knowing whether anyone will turn up (they will – and they’ll pay you handsomely for it if you get the basics right).
Join me for a Workshop Bootcamp on September 23rd and I will help you plan a profitable, and successful, workshop or seminar. Together we’ll plan:
• The basics: who, what, when, where and how
• The content: and how to get the balance between adding value and spilling your trade secrets
• Your marketing plan: my tried and tested formula that’ll get paying bums on those seats
• Your persuasive copy: how to write copy that’ll sell places on your workshop
How we’ll work
I won’t literally be walking round sergent major style! I’ll be sharing my knowledge with you completely openly and honesly. You’ll hear the success stories and you’ll also hear my (let’s call them) “learning experiences” that have shaped my knowledge. I have a workbook ram-a-jammed full of tips, tools and exercises that’ll get you ready to launch your first workshops by 1st November. Some exercises we’ll do as a group, others in pairs and others on your own.
The day will be supportive, fun, and most of all, the beginning of an exciting journey for you. `Alongside blogging, workshops are one of the most important elements of my marketing strategy and I’d love to show you how you can apply this same strategy to your own business.
And after the day I won’t just be leaving you dangling. We’ll follow up the day with some very focused “homework” for you to do in the two weeks after the event and we’ll have a one-hour teleseminar (included in your course fee) where we’ll catch up, iron out any questions you might have and set you on your final path to be ready to launch your first workshop on 1st November.
What sorts of businesses do workshops and seminars work for?
They work for the vast majority of service based businesses. Having done a very quick brainstorm, here’s a list to get you thinking…
• Photographers, garden designers, interior designers, jewellery makers, artists and creatives: how to… {photograph your grandchildren/ design your own garden/ make your wedding earrings}
• Professional services: accountants, solicitors: how to… {file your tax return, write your own will etc}
• Marketing professionals: web designers, graphic designers, marketing consultants: how to… {write a marketing plan, optimise your website, design your own leaflets}
• Wedding planners, stylists, florists and caterers: how to… {plan your best friend’s wedding/ plan your dream wedding, make your own bouquet/ wedding cake/ favours etc}
• IT Consultants: how to fix 12 of the most common PC problems
• Recruitment consultants, career coaches, life coaches: how to… {get that dream job, take positive action to find that ideal career, develop your confidence}
To be honest, most businesses will benefit from running workshops, there genuinely were very few that I could think of that wouldn’t benefit
But why would I want to show my customers the tricks of the trade? Surely then I’ll do myself out of business?
Consider this for a moment. There is probably a large proportion of the market who loves what you do but simply can’t afford (or perceives they can’t afford/ doesn’t see the value in what you’re offering) to be a customer of yours. Workshops and seminars enable those people to invest in a “slice” of you – some will take the info and run (and hey, they’ve paid you for it so what does it matter?), others will realise quite what’s involved in what you do and think “you know what? I’ll get her to do it for me”. Either way, you’ll make a profit out of the workshop itself and generate some sales leads for the business: now that’s what I call profitable marketing!
So join me in 23rd September for a one day workshop to kick start your journey into offering profitable, and successful, workshops and seminars for your clients. To book simply click on this link which will take you to our secure booking system http://bit.ly/cvNcQp
What our clients say:
“By being out of the office and immersing my brain in the subject I came away with a stock of superb headlines and the absolute confidence that this weekend I can create a powerful sales letter. Money and time well spent.”
Stephen Hillier, Hillier Associates
“I can honestly say your workshop was one of the most worthwhile sessions I have attended in a long while. A great refresher and thought provoking – I definitely want to come along to more of your workshops” Jacqui Newman, Spiced Up Marketing
Great! How do I book?
Your investment for the workshop bootcamp including pre-session homework, all refreshments on the day, a workbook to take away with you and a post-session teleseminar is £177 + VAT. Book before 9th September and you’ll save £30 which makes it just £147. You really should get all of this, and then some, back as a result of your first workshop so I really would see this as a solid investment. To secure your place (we only have 12 left today and I expect this workshop to sell out) simply book quickly and securely online You can also find out more on our website http://bit.ly/chrv1J
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