From the category archives:

Workshops

The properties of colour: Red

September 29, 2009

Red is a very physical kind of guy. He's the kind of colour you'd see at the gym, motivating you to do more. He's all about stamina, strength and survival. He's known for his courage and is full of get up and go. He's the first to get to the top of the mountain and [...]

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Are you feeling blue? Colour psychology for communication

September 29, 2009

Colour works at an emotional and physical level on our bodies. It can reflect or influence our mood, and when used properly can be used positively to create a certain response or feeling. Over the next couple of days I'd like to share with you some of the properties of each of these colours so [...]

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Graphic design workshop: October 22nd

September 28, 2009

Discover how to create designs that build your brand. Join us for our next workshop on October 22nd: Graphic Design rules for the uninitiated!
It’s just not realistic to get your graphic designer to create every single piece of marketing collateral. With the average business sending out newsletters, reports, eBooks, invoices, quotes, flyers, posters and proposals [...]

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It’s the last copywriting workshop of the year!

August 12, 2009

Does your writing win you business?

Simple, powerful copywriting techniques to help you sell moreMost websites, leaflets and emails are so badly written that they lose companies business. Can you afford to miss sales opportunities at the moment?
As a business owner you’ll probably spend a lot of your time writing. Wouldn’t it help if you knew [...]

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Why marketing is quite a lot like gardening

July 17, 2009

Anyone that follows me on twitter will know that I'm quite a keen gardener. Last summer I pretty much managed to grow all our vegetables throughout the summer, and I was looking forward to this year being no different. To add to that I've recently been very interested in growing my own cut flowers, and [...]

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Advertising isn’t dead – but it’s certainly not pretty!

June 9, 2009

Flicking through my local village magazine I'm astounded by the number of businesses advertising. 

The local business directory which is delivered to all the houses in my village every other month is thicker than I've ever seen it. Talking to the editor and owner of the magazine, she tells me that she has had her most [...]

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We live in an age of e-marketing and sophisticated promotional methods… Is there still a place for the humble promotional leaflet or flyer – do they still work?

June 1, 2009

Absolutely,
but you’ve got to use them properly. Chucking your logo at the top of a piece
of paper and banging on about how brilliant your business is won’t cut it. Your
clients and prospective clients are overloaded with information and for your
leaflets to work, you’ve got to inspire people to take action. And that means
talking about how [...]

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Design Rules in action! How do you go from drab to fab in six simple steps?

May 28, 2009

I thought I'd better put my money where my mouth is and show you just how simple it is to create something that engages your target market and makes you much more professional. So I'm going to turn this:  into something much more fabulous.
So what's wrong with the leaflet on the left (click on it [...]

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If design isn’t rocket science why can’t everyone do it?

May 11, 2009

Ok, you've got me. Creating a professional looking design isn't rocket science. There. I said it.

Now don't get me wrong. Creating a leaflet with wow factor – that takes a skilled and creative designer. Creating a logo that sends out the right signals? That needs years of training and a real aptitude for design and [...]

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How much does DIY design cost your business?

May 8, 2009

You're trying to cut back, you want to save money where you can, so rather than commissioning a Graphic Design agency you decide to create your own leaflets this time. After all, how hard can it be? So you knuckle down and spend a couple of days wrestling with Publisher, but you eventually come up [...]

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