From the category archives:

Direct Mail

Can you really get through this year without spending any money on marketing?

January 5, 2009

You know when you're on an aeroplane and the captain tells you that you're just about to hit some turbulence? I don't know about you, but I buckle up my seatbelt and grip onto the handrests with grim determination until it's all over (afraid of flying? moi?). I feel a bit like that know. We [...]

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Brand New Customers Only…

December 10, 2008

Why is it that most companies seem incapable of rewarding loyalty? Insurance companies, (until recently) mortgage lenders, they all seem to offer big discounts to reel you in, and then hike up the prices once you're in.

I recently had a renewal come through for our RAC membership – £40 up on last year. Clearly we [...]

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Is there still a place for catalogues for online businesses?

September 16, 2008

Let’s face it. The days of buying from a catalogue are probably over for most of us. We prefer the convenience and instant gratification of buying online. But does that mean that if you’re running an internet business you can afford to ignore offline marketing? I think not.
Successful mail order companies – I’m thinking of [...]

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Run to Live: How great copy really does sell

June 4, 2008

Last week I shared Nicky of Run to Live’s story of creating her own powerful marketing copy. And as promised, here’s the finished article! Can you see how the finished copy is so much more compelling than her original bullet points?
You can download the PDF below and see Nicky’s finished copy, and our final design. [...]

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Raving fans or just raving mad?

June 2, 2008

I’m a big fan of the King of Direct Mail that is Jonnie Boden. He’s got it sussed hasn’t he? Perfect lifestyle articles in the Sunday supplements, great products, persistent marketing campaigns, quirky copy and great designs. Over the past few months he’s created some fantastic competitions that have not only enhanced his brand, but [...]

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Want to avoid peaks and troughs in your business? Make sure your marketing is consistent

May 20, 2008

Marketing isn’t something that you do once and then forget about. Successful marketing takes time, money and perseverance. Successful marketing is an investment in your business, and needs to be treated as such.
Most of us have experienced the unpleasantness of peaks and troughs in your business. That unsettling time when you’re either struggling to keep [...]

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Creating copy that sells – it’s as much about knowing what to leave out as what to put in

May 16, 2008

Whether you’re creating copy for a website, leaflet or company brochure, if you want your copy to sell as effectively as it can do for you, you need to stay focused. You need to think about what you’re asking people to do, and then you need to give them enough information and persuasion to take [...]

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Help! I’ve half a box of leaflets left and I don’t know what to do with them!

May 14, 2008

Did you over order on the leaflets? Are they now sat in a box doing, well, not very much? In this post I tackled why many people end up with leaflets they just don’t use. But what happens if you are that person that has a box of print sat in their office doing nothing? [...]

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Do you sell lifestyle products or services? Then you need to make sure your design is seductive enough

April 28, 2008

Companies like Joules, Boden and Cath Kidston all use design to seduce their clients with an aspirational lifestyle. It’s almost as if the product becomes secondary to the complete package that people are buying into. Take a look at any of their marketing and you won’t just find product shots (which are essential in showing [...]

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How do you create a mailing with impact?

April 23, 2008

What do you do to ensure that people take notice of your direct mail? I recently sent out a really successful mailing which encouraged people to think about how they could make more profit from their business. You know what I did to create impact? I put some chocolate coins in the envelope. They were [...]

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