From the category archives:

Low Cost Marketing

Are you putting all your eggs in one basket?

March 24, 2010

It’s tempting to think that a website will solve all your marketing problems. Once that new site’s built the customers will coming flooding in. Or will they?
I speak to far too many business owners who have invested (usually not enough) money in having a website built for them. They’re struggling to make ends meet and [...]

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Five things that you can do to create designs that look more professional – even if you’re using Microsoft Word!

March 22, 2010

This month I’m running a design workshop for beginners, teaching the delegates the principles of graphic design so that they can make sure that the collateral they produce in house has the impact they’d like it to. Now I’m not suggesting for one moment that in five points I can show you how to create the [...]

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How do you create a blog that your visitors can really engage with?

March 18, 2010

I’ve been blogging now for 2 1/2 years and I think I can finally say that I’m at a point where my blog is a big part of the marketing tools that win me more business.
I started, like most people, because I saw someone I respected and admired doing it (the fabulous Karen Skidmore) and [...]

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Is your blog really going to win you business?

March 17, 2010

I talk to a lot of business owners who are sceptical about the role of blogging in their marketing mix. Just like many social networking tools, they see it as a huge time drain, they wonder what on earth they’ll write about, and they wonder who will read it!
I’ve been blogging for 2 1/2 years [...]

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In the studio this week… An exhibition stand for photographer Matt Pereira at the National Wedding Show

February 23, 2010

An exhausted Matt Pereira has just returned from the three day National Wedding Show at London’s Olympia, and as we helped him plan, design and style his stand, I couldn’t resist sharing the gorgeous photos with you.
Matt has exhibited at the National Wedding Show for several years now, and has always had a professional looking [...]

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How effective is your marketing?

January 28, 2010

How’s your marketing going this year? Granted the false start with the snow has slowed us all down a week or two. But how are things going in general? Do you have a robust plan for your marketing this year? Or are you relying on recommendations and social media? To have a robust marketing plan [...]

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Five reasons you shouldn’t design your own logo

January 26, 2010

I feel very qualified to write this post at the moment. As the owner of a brand and marketing agency I work with a lot of small business owners are missing opportunities because their logo (and brand image as a whole) isn’t sending out the right signals. And as someone who has just been client, [...]

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Marketing lessons from a successful networking group launch

January 19, 2010

I’ve got to be honest I’m feeling pretty pleased with myself. You see the Horsley Network that three friends (Jonathan, Liz and Claire and I set up launched last night, and we had more than 30 guests on our first night! And having been to plenty of more established groups that have struggled to break [...]

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Do you really need a twitter strategy?

October 31, 2009

I was chatting with a client yesterday and somehow we got on to twitter. "I still haven't put together my twitter strategy" he said. And I thought… twitter strategy? Do I have a twitter strategy? Do I even need a twitter strategy?
So how about you? Do you have a twitter strategy for your business?
For those [...]

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New video post: how anyone can design a fab looking leaflet!

October 5, 2009

Great design isn't about what software you use, it's about flair, creativity and an understanding of what makes good design. Now you might not be born with any of those things, but an appreciation of good design is absolutely essential if you want to make sure that you maximise on the potential of your business [...]

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