From the category archives:

Marketing

The Flourish Stand at Grow Your Business

May 13, 2010

Just thought I’d give you a bit of a rundown of the Flourish stand from yesterday’s Grow Your Business. We put a lot of time and effort into creating a stand with instant wow factor and that, importantly, would evoke an emotive reaction. I think that this sense of emotion is something that we put [...]

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Cupcakes at playgroup: a delicious reminder to target your marketing

May 12, 2010

Every other Tuesday my son, Jasper, and I attend a playgroup in the village where I live. We usually stop mid-morning for coffee and homemade cakes, and recently the mums have been taking it in turns to bake cakes (Rachel Allen’s Mocha and the Hummingbird’s Carrot Cake were my offering a few months back, but [...]

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Blogging workshop in Surrey, 17th June just launched

May 11, 2010

Just wanted to let you know that Tom Evans, The Bookwright, author, mentor and clearer of writers block, and I will be running a blogging workshop on 17th June at The Talbot Inn, Ripley. In amongst plenty of delicious refreshments (bacon rolls, homemade biscuits, two course lunch and homemade cakes anyone?) we’ll both be sharing our [...]

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Exhibiting at Grand Designs Live? Some quick tips to help you maximise your return on investment

May 5, 2010

(above: the fabulous Gallery Rooms at the show)
Mr H and I visited Grand Designs Live at London’s Excel at the weekend. It’s a really well run, well put together show (I especially liked walking down the tunnel to the sound of the Grand Designs music!) and the standard of exhibition stands was very high. In [...]

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The new John Lewis ad… a textbook piece of emotion-led branding?

May 4, 2010

Have you seen the new John Lewis advert yet? It’s an utterly moving piece that has reduced me to tears every time I’ve watched it. I have no doubt that John Lewis’ agency, Adam&Eve will be up for an award for it – and if they’re not, then they should be! And whilst it’s very [...]

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Clever piece of direct mail

May 3, 2010

I arrived back from my holiday to find this book on my desk. Overwhelmed by my to-do list I put it to one side until lunchtime. How generous, I thought, someone’s sent me a book!

The back looked good. Great title on the front. And wow! They’re on their 16th edition! Come lunchtime I thought I’d [...]

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How do you get real people to read your blog?

May 2, 2010

Have you seen Julie and Julia? It’s a heartwarming (read cheesy rom-com if you’re a cynic) tale of a downtrodden woman in a dead-endly depressing job who wants to make something of her life. She’s tired of her over-achieving friends looking down on her career and one day, decides to blog her experience of cooking [...]

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Pizza Express’ Pizza for £1. A great example of a viral campaign

April 30, 2010

I just received this topical email in my inbox from Pizza Express. Not only have they managed to create a great offer that’s making waves virally, they’ve also tied it in to the election without being cheesy or contrived.

The email has “gone viral” (ie, people are forwarding it to their friends of their own accord, [...]

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Five things to think about if you’re going to design your own leaflets

April 22, 2010

You’re probably savvy enough to realise that you need to get the pro’s involved when it comes to creating your logo and website. But what everything else? The reports, invoices, proposals and posters that you create yourself? Are they sending out the right signals, or do they chirrup “cheap! cheap!”.
The good news is that you [...]

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My book is now available on Amazon

April 10, 2010

Excuse me a little moment of self indulgence here… My book, Exhibit!: The SME’s Guide to Using Exhibitions to Grow Your Business is now available via Amazon. It does exactly what it says on the tin: shows you how you can plan your next exhibition much more effectively to significantly improve the result you get [...]

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