When you create links in your website, do you think hard about how they’ll help you get your website found? Or do you just ask people to click here?
Which do you think people are more likely to click on? The former probably since it entices your readers with a benefit: for example see the impact design has had on other businesses just like yours. Rather than more>>, which doesn’t stand out in the same way or entice.
But there’s more. If your hyperlinks can reinforce your keywords (the words that your target audience are searching for) then you’re not only going to entice your readers to click through, you’ll also be helping your search engine rankings.
I have to say, until very recently my homepage was stuffed full of “more >>”, but I’ve since seen the light and refined the way I build my links. And Google seems to like it too!
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All the links you built for your site must be quality and never look like a spam. A naturally built link is more good than doing spamdexing on your site