In the studio this week… 4 logo concepts for Bisley Shooting Ground – which do you like best?

So earlier this evening I finally hit “publish” on my post on our initial brainstorming of the Bisley Shooting Ground rebrand. I’ve always wanted to give you sneak peeks of a logo before we start the polished Mac work, but it always feels a little unfair on the client, so as soon as I knew that Shirley and the team from Bisley were delighted with the concepts I knew I could safely show you the beginning of the process.

Today Caroline and Chloe had the nailbiting task of presenting our four logo designs to the team from Bisley Shooting Ground before running a mood board session to help them take the online and printed collateral further.

Now I have a very clear favourite, but I will do my very best to remain unbiased. The Bisley team have two favourites currently, so your feedback would be very much appreciated.

Concept One

This simple, stylish and evocative logo was inspired by the Ground’s mascot, Oscar, the terrier. It exudes class, confidence and country but at the same time it’s beautifully understated. Chloe had a lot of fun researching the dog’s breed and illustrating him.

And here’s option one in context.

Concept Two

This upmarket and elegant logo takes inspiration from the shape of the cartridges and the intricate patterns on the guns. The stylish illustration is a nod to the heritage of the Ground’s lodge – a Victorian hunting lodge from the 1850’s.

Concept Three

The decorative B marks the idea of a well established ground that is a leader in it’s field. The eagle eyed amongst you will have noticed the development of this one from Ian’s initial sketch in our brainstorming. He went away following the session and re-drew in much more detail and then Chloe re-rendered the letter on the mac.

Concept Four

Less of a concept and more of an evolution. I loved the “feel” of the original logo from Bisley Shooting Ground. It fitted perfectly with the colonial building and the characterful and warm environment. I was keen that we recreate that original logo in some form, if nothing else, as a bit of a control experiment. I’m not sure that it holds it’s own next to the others, but it’s good to see it. This is a bit of a bonus design as we’ll usually only design three concepts…

And in context…

So I have a clear favourite, but how do you feel about them? We’d love to hear your thoughts.

in Branding, Case Studies, Graphic Design, In The Studio This Week, Logo Design