I'm just copywriting the seminars for this year's Grow Your Business event (details to follow soon…) and you know what keeps popping up? Make your copy active. What do I mean by that? Don't talk about they, talk about you. Talk directly to your customer and you'll find it much more powerful.
So… every time you see a they, swap it for a you. Every time you see a their, swap it for a your.
Simple isn't it? And so much more effective.
