Workshop: Branding Your Small Business Masterclass

Frequently Asked Questions

I already have a logo and website I'm happy with, is this course for me?

There's more to a powerful brand than a lovely website and attractive logo. A powerful brand is also about finding and owning a niche that attracts the right sorts of clients; being able to deliver on what you promise and sending out the right messages about your business. Even if your brand identity is spot on, you should find plenty of value in the elements of the class that get you to focus hard on your niche and the marketing elements.

I can't guarantee I'll be available at a particular time, will the masterclass work?

Absolutely! There is no dialling in, no checking in at a particular time or anyone monitoring when or how you receive your course material. And I promise we won't be "marking" your homework or chasing you up if the dog ate it! You can work through the masterclass at your own pace, and we will be here to inspire, provide support and generally get your business brand into much better shape for the new year.

I'm a startup with limited funds. Am I going to be able to implement any of what I learn without spending a fortune on a logo and website?

The vast majority of this masterclass is dedicated to helping you with the bits you can do yourself. Defining your brand personality, finding your niche, planning your communication, working out how you deliver what you promise: all of that can be done without spending a lot (if any) money. What matters is that you plan.

It's too easy to get lost in the day to day of your business without looking up and thinking strategically. This masterclass is all about getting you to think smarter. To start to think about some of the things you can do that will make a real difference in your business.

There are plenty of things that you can do to improve the effectiveness of your brand without spending any money. What I hope is that by giving you the tools and information to create a powerful brand, you'll be inspired to set about taking action to really grow your business.

How will this course be different to your one day Branding Workshop?

The hugely popular branding workshop gets our guests focused on their messaging and market niche and gives them the clarity around the look and feel thanks to a creative afternoon mood board session. We find that our clients love the inspiration this workshop gives them, as well as a clear purpose.

The idea behind the masterclass is that this is a branding workshop with bells on! The benefit of having this masterclass over four weeks is that we can pack in much more content and many more exercises than is feasible on a one day workshop.

The branding workshop effectively covers much of the content up to week two of the masterclass, but you'll find that there are a lot of added extras in the masterclass such as bringing customers to life and more detail on the typography and creative elements of brand identity. We also cover marketing planning (available as part of our Focus and Flourish workshop), communication planning and website planning (not currently available as workshops).

How will the course actually work?

This is a self-paced ecourse with content delivered online three times a week. You can work through the content at a time of your choosing, so no need to worry about babysitters or other commitments - it fits flexibly around you. And if you miss a week because you're lucky enough to be away, don't worry, you can just catch up the following week.

All I ask is that you try and find a couple of hours a week to really focus on what we cover.

Your investment for this workshop is just £255 plus VAT

>> £225 plus VAT when you book before 23rd April 2012

Booking is simple. Just click on the ‘Book Now’ tab for our simple and secure online booking facility. Pay with PayPal or your debit or credit card.