Copywriting

The absolute essentials of writing powerful copy for your website, sales letters, brochures and flyers

“How do you make sure that what you say in your leaflets, on your website or in a company brochure is as persuasive as if you were standing face to face with your customer? How do you grab attention, entice the reader and galvanise a response?”

This workshop shows you the secrets behind writing powerful copy for your business. You’ll discover the simple steps that you can take to make sure that what you write encourages your clients to buy.

Thurs Feb 11, 2010

Thurs Sept 16, 2010

Location: The Talbot Inn, Ripley, Surrey

How you’ll benefit:

This will be a high energy, highly practical workshop designed to enable you to write powerful marketing copy for your business. I promise I won’t bore you with inaccessible marketing concepts that you can’t put into practice.

You’ll be educated, entertained and inspired to take action immediately. You’ll get clear, logical and easy to implement ideas that you can apply to your own marketing straight away. And I won’t hold anything back, the object of this workshop is to empower you to be able to make your copywriting more powerful, so you’ll hear it straight.

You’ll leave the workshop with plenty of practical tips, tools and techniques that you need to be using if you want your copy to pull a response. Most importantly, you’ll leave with a clear vision of the steps you need to take to improve the pull of your marketing.

You’ll be amongst other like-minded business people facing the same challenges, anxieties and opportunities as you and will work on some specific exercises which will help you get your sales copy focused and generating your business!

What we’ll cover to enable you to write powerfully for your business:

• The 7 deadly sins most businesses make when writing copy – and how to avoid falling into the same trap
• Thinking from your customer’s point of view – what do they want to know? How do you reconcile that with what you want to tell them?
• 13 ways to write a headline that will attract attention
• Perfect Grammar: friend or foe of the copywriter
  
• AIDCA: what it is and how to use it to empower your business writing
  
• The five steps to a successful piece of sales copy; and those spoilers which are guaranteed to make your writing flop
  
• Creating a compelling action: how to do it
• The elements which make up an engaging business letter

What’s on the agenda?
 

9.15am: Registration and informal networking over bacon rolls and coffee
9.45: Workshop starts promptly!
11am: Break for coffee and home made biscuits
11.20am: Workshop recommences
12.45: Questions
1pm: Workshop close

Please be assured that if there are any questions you still have after 1pm, I will be very happy to answer them. I’ll stay in the coffee lounge until 2.45pm so you won’t be thrown out at 1pm if there are still things you wish to discuss!

Who should attend?

Anyone responsible for writing for their business. Whether you need to write copy for your website, a company brochure, or just a sales letter, this introduction to copywriting will give you the confidence and skills to write more effectively.

How others have benefitted from Marvellous Monthly Marketing Workshops:

“Very concise, informative and useful. I will definitely use many of the points when attracting B2B companies who wish  to target students.”
Aaron Salins, University of Surrey Students Union

“Did I learn anything new? No. But by being out of the office and immersing my brain in the subject I came away with a stock of superb headlines and the absolute confidence that this weekend I can create a powerful sales letter. Money and time well spent.”
Stephen Hillier, Hillier Associates

“The ‘13 headlines’ section is potentially life changing!”
Matt Pereira, Photographer

Personalised attention and your action plan to take home:

One of the benefits the people who attend these workshops always feed back to us are the merits of being in a group. Plenty of time for your questions, plenty of interaction with the other members of the group, and the added benefit of meeting other business owners who may be able to benefit your business (without it feeling like networking!).

Questions are welcome throughout the workshop. In fact, it’s the sharing of experiences that adds to the richness of these workshops. You’ll also have time at the end to write your own action plan to ensure that you know what to do to benefit from the wealth of information you’ll learn on the day. How many seminars have you attended, buoyed up by the knowledge you’ve gained, only to find that you do nothing with it because you don’t know where to start? We’ll give you an action plan to follow which will significantly increase your chances of success.

Price and my guarantee to you:

Your investment for this workshop is just £97 plus VAT and a morning of your time.
 
This is an investment in you and your business – you will gain invaluable skills and insights that you can put into practice immediately for profit. You’ll discover cost-effective ways of making your marketing literature much, much more effective which will in turn win you more business.
 
I guarantee that if at any point you are not satisfied with this workshop we will refund your money. No quibble.
 
Book now and save £20! Book two weeks before any workshop and receive a £20 discount on these workshops. Only available two weeks or more in advance. To get this workshop for £77 + VAT book now!

Thursday February 11, 2010

Thursday September 16, 2010

Location: The Talbot Inn, Ripley, Surrey

Gain extra bonuses worth over £220 when you register for this workshop

• Specific feedback on one of your current pieces of marketing copy: whether that’s a sales letter, web page or leaflet. Fiona will evaluate what’s working and what’s not and discuss with you some specific actions which you can take to improve your copy. (worth £74)
• You’ll leave the workshop with a ‘How to Write Copy that Sells’ Checklist (worth £15)
• Four weeks unlimited email support (worth £74)
• Two weeks unlimited telephone support (worth £74)
• ‘How to Write Copy that Sells’ Workbook folder containing slides (worth £15) and a Powerful Copy Action Plan (worth £15)

Booking is simple:

Book online with our quick and secure system. Pay with PayPal or your debit or credit card.

Thursday February 11, 2010

Thursday September 16, 2010

Location: The Talbot Inn, Ripley, Surrey

Don’t forget that if at any time you are not 100% satisfied with this workshop we will refund your money – guaranteed.

Cancellation Policy:

Delegate fees are non-refundable, but you may send a substitute at your own discretion at any time.
You might be able to transfer to a later course if you can’t attend, but we may have to charge you a £45 admin fee, if we have already been charged by the venue.